International Marketing

General Overview
International marketing has become necessary for companies that wish to survive and grow in a dynamic and fast-growing world economy. New markets are opening and old markets are evolving - and all markets are different. For both small companies and large organizations who operate beyond their national borders the need to deal with the increasing complexity of marketing internationally is imperative to their success..

Our 3-day seminar is designed to help marketing people understand and make decisions based on the critical issues involved in marketing internationally. At the end of this seminar participants will be able to determine if there is a potential for their product or service in foreign markets and, if so, develop a marketing plan for it.

Content

• The different levels of doing buiness internationally
• Opportunities and threats (dangers) of expanding internationally
• The international economic environment
• Sources of competitive advantage
• Market considerations
  • Demographic, Financial, Political, Geographic, Cultural, Technological and Competitive
• Product life-cycles
• The international marketing-mix
• Coordinating on the international level
  • Planning, Managing, Implementing
• The future of international marketing

Learning methods
Case studies, individual and group work, discussions, trainer input, project simulation

Group size
Maximum number of participants: 10

Fees
€ 1350 + Mwst./ participant (plus hotel) Ask about our special group rates.

For more information contact: