General
Overview
Relationship
marketing is often confused with numerous psuedo-schemes
to get customers to develop loyalty to a particular
brand or service. Often these schemes backfire - leaving
the customer with a negative attitude and the supplier
with a broken relationship. Today, companies
need to recognize that the customers are not only
"king" but they have become even more powerful,
demanding and sophisticated than ever before. And
the simple transaction between business and customer
is evolving into an intricate relationship which requires
attention, renewal and most of all, respect.
In this 2-day seminar we well explore how organizations
can better understand their customers - and what it
takes to develop a genuine, long-lasting business
relationship.
Content
- What
is and isn't relationship marketing
- Different
levels of relationships
- Building
a better relationship with customers
- External
relationships and branding
- Key
account managment
- Forming
strategic alliances and partnerships with customers
-
Really understanding your customers
- Costs
of relationship marketing
Learning
methods
Case studies, individual and group work, discussions,
trainer input, role simulations
Group size
Maximum
number of participants: 10
Fees
€ 1250 + Mwst./ participant (plus hotel) Ask
about our special group rates.
For
more information contact:
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