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General Overview
For
those who are new to marketing, this 4-day
(2x2) seminar is designed as an introduction to the
key ideas and elements in this field. It is a general
introduction workshop that serves as a useful platform
to other, more specialized marketing topics. Participants
will learn to work actively with marketing concepts
throughout the seminar and afterwards be able to use
various marketing approaches in practical ways in
their working environment.
Content
- Defining
marketing
-
Market segmentation
- The
4+2Ps and the marketing mix
- Products,
Promotion, Pricing, Placement / People and Processes
- Planning
your portfolio
- The
product life-cycle
- Branding
- New
product development
- The
marketing audit
- Analyzing
your competitive environment
- Marketing
strategies
- The
marketing plan
Learning
methods
Group work, mapping exercises, hands-on case simulations,
video input
Group size
Maximum
number of participants: 12
Fees
€ 1450 + Mwst./ participant (plus hotel) Ask
about our special group rates.
For
more information contact:
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